Our founder, Cal Farley, recognized one of the keys to turning around the lives of at-risk children was by providing a sense of adventure. Since 1944, the Boys Ranch Rodeo has offered a positive experience for children living at Boys Ranch to pursue this adventure. In recent years, adventureFEST was added to the rodeo weekend lineup, providing a family-centric festival with games, fun, food and souvenirs. Today, hundreds of Boys Ranch residents welcome thousands of visitors and supporters to campus each Labor Day weekend, where they enjoy adventureFEST, a barbecue lunch and rodeo action. The Boys Ranch Rodeo features youth competing in events that range from the mild to traditional thrills such as bronc riding and pole bending.