Jimmy John's is a for-profit company. We talk numbers, we measure success, and we expect everyone to be contributors in the organization. We started sharing the profit with our managers and that incentive exploded the store sales. As we grew, many of the rock stars were promoted from the Jimmy John's sub shops to become my executives. Jimmy John's President was a Sandwich Maker in 2000 and today he runs this giant company. The stores are a launching pad for people who want to change their lives.

The culture is so deep that it has become a very attractive place to work, to grow, and to win in life. It makes me feel good that I developed a system where people can grow, develop valuable skills and learn to lead. This system teaches people to be proactive, to budget and to save their money. Today, much of the head office team is comprised of former Sandwich Makers, Delivery Drivers, Store Managers, or Guerilla Marketers. Many of our franchise owners were once employees.